While indulging myself in a recent Fillet-o-Fish craving, I noticed something peculiar printed on my McDonald's bag. Forgive the misquote, but it proclaimed something along the lines that their burgers are made with 100% beef.
It got me to thinking.
I won't get into my train of thought on this one. Seriously, I think you can follow it without me leading you down that path.
The thing is, as I shoved the fries (clearly placed on the top of the bag for convenience) into my mouth while stopped at a red light, I got to thinking about the brilliance of marketing. Sometimes... okay, most times - I wonder if I give them too much credit, those marketeers - but just then, I read something about how changing the color of a Sprite can by a Pantone shade or two can make people think it tastes different.
I fear them. The marketing overlords.
The McDonald's thing for example, I picture them - sitting around a grossly large table, on the umpteenth floor of - well, in my mind's eye, it's the tallest McDonald's ever. They're plotting. Peering over tented fingers. Saying things to each other about one-hundred percent beef.
"Just a vague 9 point tag line on the bags." They say.
"It'll make them wonder." They grin.
"Exactly what... what am I eating elsewhere".
And my brain switches to overhead cam where they look up and laugh directly into my face.
Of course, by the time the light turns green and my greasy fingers are back on the steering wheel, I'm sure I've overestimated the powers-that-be. Surely, someone just innocently said, "Hey, our burgers are tasty, nutritious, and delicious, and it's because they're made of cow. Let's let folks know!" I'm further convinced, it was the suggestion of a smiling employee as depicted on those paper tray liners because I realize McDonald's listens to and values the opinions of all Team Members.
I'm sure that's the case.